I was delighted to read in this morning’s Globe & Mail how Steve Jobs’ college calligraphy class inspired his unmatched approach to product design. In the classes he learned about different fonts, spacing of letters and the overall look and design of words on the page. Intuitively, he understood that the words are only part of printed communication – how they look and feel on the page can be as important as what they say.
Sounds a lot like the studies that say only 7% of face-to-face communication is verbal – the rest lies in all the non-verbal cues we send.
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