Darlene K. Hyde, Principal

Darlene is a senior executive with extensive experience in a number of industry sectors, crown corporations, and not for profit organizations.  Her passion is to assist clients to define their brand,  improve their strategic communications, raise their profile,  strengthen relationships with their stakeholders, and raise capital funds for charitable projects.  Darlene is a  positive, high-energy change agent, focused on achieving results for her clients.

SELECTED ACHIEVEMENTS

Raised over $1 million from corporate and individual donors to provide enhancements to a new municipal sportsplex.

Responsible for the successful start-up of a luxury import auto dealership.

Produced 50%   annual sales growth for a leading import auto dealership.

Introduced a new industry self-regulatory body for the auto retail industry, in conjunction with government and industry representatives.

Elevated brand recognition from 8% awareness to over 95% awareness, for a large auto insurance company in British Columbia.

Developed “listening posts” to capture stakeholder input into strategic plans developed for a provincial housing agency. 

Helped establish a brand of sustainable and environmentally friendly electricity for a major energy utility

PRIOR EXPERIENCE

City of Port Moody – Manager, Capital Campaign, Port Moody Recreation Complex
OpenRoad Auto Group – General Mgr, Open Road Toyota and Lexus dealerships
BC New Car Dealers – Executive Vice-President, Government and Member Relations
ICBC – Senior Vice President, Government Relations;  Vice-President, Road Safety
TransAlta Utilities Corporation – Manager, Corporate Communications
Newfoundland Housing Corporation – Director, Corporate Affairs
Bell Canada – Manager, Investor Relations

QUALIFICATIONS

McGill University – BA, Hons. English

Memorial University of Newfoundland –  MBA

Canadian Public Relations Society – Accredited Practitioner

BCIT – Essentials of Fundraising Program

Association of Professional Fundraisers – Member

Eagle Ridge Hospital Foundation – Board member

Douglas College Foundation – Board member

Rotary International – Member; local Rotary club executive committee- member

Justice Institute of BC Foundation – Chair

Traffic Injury Research Foundation – Vice Chair