| A proven strategic marketing executive with an extensive
record of accomplishment and expertise in strategic planning and managing
change for companies in transition. Ian is a persuasive communicator,
team builder and results-driven operator with a record of growing business
in the financial services, communications and consumer packaged goods
sectors. His negotiating skills and collaborative leadership style have
proven especially effective in securing “win-win” solutions
with a range of stakeholders, including government and distribution channels.
SELECTED ACHIEVEMENTS
Directed a strategic planning process and subsequent change management
project for a Canadian financial services firm which resulted in doubling
of new business and assets under management.
Developed and implemented a crisis management plan resulting from a national
recall, including acting as corporate spokesperson with the media and
key liaison with government officials.
Conducted comprehensive marketplace assessment, developed the business
plan and assisted in launching a leading Canadian web site for personal
investors.
Collaborated with industry partners and the Federal Government in the
development of a significant new government program, which dramatically
increased public participation in education savings plans.
Following the total recall and subsequent withdrawal of a well-known brand
from the market, developed the relaunch marketing plan and directed the
successful reintroduction into the Canadian market. The brand recovered
a substantial portion of pre-recall share of market.
Key member of multi-national team which negotiated a Memorandum of Understanding
with the Federal Government leading to a substantial overhaul of regulatory
oversight of the industry. These changes maintained regulatory protection
for the public while improving operating economics of the business.
PRIOR EXPERIENCE
The Osborne Group
-George Brown College
-Kinark Child & Family Services
Allianz Education Funds Inc. – Chief Operating
Officer
The Financial Post DataGroup – General
Manager
StarKist Foods Canada Inc.
-President
-Vice President Marketing
-Manager, Marketing and Business Development
Canada’s Wonderland – Advertising
Manager
Leo Burnett Advertising – Account Supervisor
Cockfield Brown Advertising
-Account Supervisor
-Account Executive
Bristol Myers Products – Brand Manager
Libby, McNeill, Libby (Nestle)
- New Products Manager
- Brand Manager
Shouldice Hospital
QUALIFICATIONS
HBA – Ivey School of Business (University of Western Ontario)
Crosby Quality College (Total Quality Management)
Canadian Securities Course
McLaughlin & Company Media Training (Ottawa)
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