| A proven strategic marketing executive with an extensive
record of accomplishment and expertise in strategic planning and managing
change for companies in transition. Ian is a persuasive communicator,
team builder and results-driven operator with a record of growing business
in the financial services, communications and consumer packaged goods
sectors. His negotiating skills and collaborative leadership style have
proven especially effective in securing “win-win” solutions
with a range of stakeholders, including government and distribution channels.
SELECTED ACHIEVEMENTS
Directed a strategic planning process and subsequent change management
project for a Canadian financial services firm which resulted in doubling
of new business and assets under management.
Developed and implemented a successful crisis management plan resulting from a national
recall, including acting as corporate spokesperson with the media and
key liaison with Federal and Provincial Government officials.
Conducted comprehensive marketplace assessment, developed the business
plan and assisted in launching a leading Canadian web site for personal
investors.
Collaborated with industry partners and the Federal Government in the
development of a significant new government program, which dramatically
increased public participation in education savings plans.
Following the total recall and subsequent withdrawal of a well-known brand
from the market, developed the relaunch marketing plan and directed the
successful reintroduction into the Canadian market. The brand recovered
a substantial portion of pre-recall share of market.
Key member of multi-national team which negotiated a Memorandum of Understanding
with the Federal Government leading to a substantial overhaul of regulatory
oversight of the industry. These changes maintained regulatory protection
for the public while improving operating economics of the business.
PRIOR EXPERIENCE
The Osborne Group
-Telmetrics Inc.
-Sport Alliance of Ontario
-George Brown College
-Kinark Child & Family Services
Allianz Education Funds Inc. – Chief Operating
Officer
The Financial Post DataGroup – General
Manager
StarKist Foods Canada Inc.
-President
-Vice President Marketing
-Manager, Marketing and Business Development
Canada’s Wonderland – Advertising
Manager
Leo Burnett Advertising – Account Supervisor
Cockfield Brown Advertising – Account Executive
Bristol Myers Products – Brand Manager
Libby, McNeill, Libby (Nestle)
-New Products Manager
-Brand Manager
QUALIFICATIONS
HBA – Ivey School of Business (University of Western Ontario)
Crosby Quality College (Total Quality Management)
Canadian Securities Course
McLaughlin & Company Media Training (Ottawa)
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