| John is a passionate and pragmatic senior executive with a solid track record of leading organizations to increased sales, profit and market share. With a solid understanding of marketing, advertising and business development, coupled with strong strategic thinking and leadership skills, he has successfully built a communications company from the ground up and re-invigorated two trade associations. A respected thought leader, recognized for driving consensus and gaining buy-in from disparate stakeholders, through diplomacy and emotional intelligence. His exceptional ability to resolve complex business challenges has been used to attain peak levels of corporate performance.
SELECTED ACHIEVEMENTS
Started a full service communications company that grew to 65 employees and capitalized billings of $28M. Key accounts included ReMax, Esso, General Tire, Coca-Cola and Toyota.
In the Executive Vice-President role at an advertising trade association:
• Published 2 books on the power and effective use of advertising
• Launched first ever cross-border marketing initiative “Push the Boundaries”, to increase sales of
Canadian advertising services in the U.S.
• Launched Best Practice programs for member advertising agencies, focused on: managing
better client/agency relationships, remuneration agreements and negotiating strategies for remuneration contracts
While President of a Radio Broadcast Marketing association:
• Created and drove initiatives that aided in increasing industry revenue 37% over 8 years to $1.3B
• Rebuilt and rebranded the association as a pro-active business partner, sharing industry best practices
with all stakeholders (agencies, marketers and broadcasters)
• To harness talent, generate insights and gain buy-in to association goals and initiatives, created a
Strategic Planning Committee that included leading industry CEOs.
• Developed case study driven research to provide empirical data on the value of radio in the advertising mix
from a ROI perspective
• To motivate sales people and advertisers to action post 9/11, pro-actively published an
advertising economic review entitled “aggressive optimism”
PRIOR EXPERIENCE
Radio Marketing Bureau – President and CEO
Institute of Communication &Advertising – Executive Vice-President
Laser Communications – President and Founding Partner
Leo Burnett Advertising – Account Management
MacLaren McCann Advertising – Account Management
QUALIFICATIONS
Ryerson University – Studies in Business & Commerce
Numerous marketing and professional development courses
Past Director
-Bureau of Broadcast Measurement,
-Radio Executive Committee
-Canadian Association of Broadcasters.
-Bureau de Commercialisation de la Radio du Quebec.
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