| Laura is a marketing professional with extensive experience in business development and in increasing market competitiveness for business and not for profits. Her strength lies in conceptualizing and implementing strategies, identifying market needs and designing powerful business development initiatives. Laura is an enthusiastic leader. She provides clients with analytical and creative perspectives. Laura is fluent in English, Spanish and French.
SELECTED ACHIEVEMENTS
Increased sales by 11% in 6 months by developing all marketing strategies for new financial products and sales force targeting a new niche
Spearheaded a marketing project to identify market share and cross selling opportunities for corporate banking which increased returns by 17%
Launched financial services by managing all aspects of the product development and implementation, increasing unit’s revenues by 27%
Developed financial services within Latin America.
Designed and produced fully integrated corporate communications for business and not for profits
Raised 50% of the funding needs of a local charity in a challenging market
Created and executed marketing and fund raising strategies for not-for-profit organizations
Spearheaded the implementation of the first national project for exchanging life science products with the manufacturing plant
Led negotiations, buying and trading of life science products and services with various segments of the Health Service System
PRIOR EXPERIENCE
UFUQ – Marketing and Fund Raising Chair
RBC Dominion Securities – Investment Advisor
Geomark Consulting – Principal/Founder
CIBC – Marketing Consultant
Citibank – Vice-President
Quimbiotec – Market Development Manager
QUALIFICATIONS
IESA, Venezuela – MBA
University of Manchester, UK – MS International Marketing
Universidad Simón Bolívar, Venezuela – B.Sc Biology
Canadian Securities Institute – CSC and CPH certification
American Marketing Association – Member (BC Chapter)
YMCA of Greater Vancouver – Volunteer
Fusion Latina – Promotion Committee and choir member
Canadian Red Cross – Volunteer
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