| A senior executive who has spearheaded sales growth
at organizations across Western Canada. Negotiated major advertising contracts
with national and regional accounts and brokered strategic alliances with
related businesses. Specialist in branding, counter positioning strategies
and guerilla marketing techniques. A dynamic communicator and creative
thinker. Consistently leads both associates and clients well beyond their
personal and business expectations. A proven ability to quickly adapt
to a variety of corporate cultures.
SELECTED ACHIEVEMENTS
Led sales growth in single and multiple markets. Established, marketed
and sold a provincial media network, resulting in double digit corporate
sales increases.
Created and implemented infomercial programming that generated three million
dollars in non traditional revenue over two years from both the public
and private sector and changed attitudes throughout the province of Saskatchewan.
Working with the Premier’s office launched a major public relations
initiative in Toronto to promote Saskatchewan to the national advertising
and investment community.
Leveraged a strategic alliance to reduce the cost of sales while increasing
revenues and market share.
Maintained organizational performance through a significant corporate
downsizing.
Led a senior management team in developing strategies for business partnerships
with First Nations including recruiting and retention.
Produced, directed and sold a 20 minute video insert into a nationally
televised sports magazine show.
Chosen to host regional NHL telecasts.
Utilized communications and negotiating skills to facilitate the first
successful adoption of a child from El Salvador to Canada in 20 years.
PRIOR EXPERIENCE
The Osborne Group for DynAgra Agri-Services-Marketing
Manager
The Osborne Group for RMB Canada - Project Mgmt, Sales
Training Programs
-Project Mgmt, Member
Services Assessment
Rawlco Radio, Calgary – VP of Sales
Shaw Radio Edmonton – GM and Director of Sales
CJOB Radio Winnipeg – Retail Sales Mgr.
CBC, CTV Sports – Anchor/ Live Commentator
QUALIFICATIONS
Western Association of Broadcasters – Past President
Canadian Association of Broadcasters – 25 year Service Award
Radio Marketing Bureau of Canada – Former Director
Federation of Saskatchewan Indian Nations Corporate Circle – Former
Co-Chairman
Calgary United Soccer Association – Retired Level 1 Alberta Soccer
Association referee and referee liaison
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