| A senior executive, entrepreneur and management consultant
with substantial experience gained in marketing and distributing consumer
packaged goods. Known as a highly motivated, creative, results driven
team leader. Strengths include strategic and annual market planning, building
brand franchises, new product development and launches, facilitating brainstorming
sessions and mentoring.
SELECTED ACHIEVEMENTS
Developed and implemented comprehensive long-term strategic plans, new
business opportunities and marketing strategies to generate incremental
bottom line profit for a number of products in highly competitive markets.
Structured, trained and developed consumer focused product teams resulting
in significantly increasing their expertise, morale and professionalism.
Designed and implemented both innovative and cost efficient programs to
build brand loyalty and increase market share for several brands.
Selected, managed and evaluated marketing and sales personnel, brokers,
advertising agencies, public relations firms and external consultants
specializing in fields such as research, packaging and market development.
Successfully launched several new products and brand extensions for a
major food corporation, plus a new product line sold through pharmacies
and sporting goods outlets for a start-up company with a limited budget
against entrenched competition.
Led several cross-functional project teams who achieved their mandates
to improve overall efficiency and reduce manufacturing costs and marketing
expenditures by five percent on a ongoing basis.
Contributed strategic value at the board level of organizations through
a combination of idea generation, facilitation and participation. Achieved
consensus in regards to priorities and direction at strategic planning
sessions to ensure ongoing commitment and longer term viability.
PRIOR EXPERIENCE
PFD Consulting – Owner of Management Consulting
firm specializing in Marketing and Strategic Planning
Peco Marketing Ltd. – Executive Vice-President
and Partner of Company importing, marketing and distributing innovative
niche products
Catelli Inc. – Director of Corporate Marketing
plus senior management positions in brand marketing, trade merchandising,
customer service and new products.
QUALIFICATIONS
University of Western Ontario (Richard Ivey School of Business) –
MBA
Loyola College (Concordia University) – BA (cum laude) |
