| A sales and marketing executive with the proven ability and broad experience leading sales forces to surpass revenue and profit expectations. Rene achieves success through exceptional sales/business strategic planning, development of strategic relationships with key customers and stakeholders as well as the development and implementation of creative sales and marketing solutions. An outstanding motivator, he optimizes individual performance by identifying and communicating effective sales tactics adapted to each specific client’s needs.
SELECTED ACHIEVEMENTS
Led the development and successful implementation of a company-wide strategic plan including divisional strategies and clear individual goals for all staff that effectively supported the corporate vision.
Optimized both revenue and customer satisfaction while reducing cost by automating reorder systems, and transitioning the company from a product and price based order-taking operation to a conceptual selling strategy.
Reduced turnover by 66% through enhanced recruitment practices, improved sales training programs and the establishment of effective cross-divisional communication processes.
Increased sales productivity and results through the establishment and communication of clear sales policies and directives that enabled Sales Management to act independently while consistently supporting corporate and sales objectives.
Recognized as a key resource to independent retailers, major chains and buying groups through the development of retail sales and training programs to meet their needs.
Reduced sell-outs thereby substantially increasing sales and customer satisfaction through the development and launch of a comprehensive sales planning process.
Achieved a 75% increase in customer contacts by launching integrated field sales and telemarketing programs.
PRIOR EXPERIENCE
Dye & Durham Co. Inc. – Vice President – Sales & Marketing
Hallmark Cards Canada
- Vice President Sales
- Director of Sales
- National Sales Manager
- District Sales Manager
CHI Imports – National Sales Manager
QUALIFICATIONS
International Marketing (Columbia University)
Interaction Management
Marketing and Sales Strategies
Art of Negotiation
Clear Purpose Management
Professional Selling Skills
Presentations That Work
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