Bob Fisher

A business developer, strategist and marketer who has successfully grown multi outlet businesses using his background in consumer marketing and business systems. He enjoys a hands-on role in building businesses, testing new consumer initiatives and energizing people to grow. Bob carries the competitive energy of Masters’ sports and the planning detail of remote outdoor pursuits into growing successful businesses.

Contact Bob by email

SELECTED ACHIEVEMENTS

As Vice President and General Manager, grew a three-location travel agency into a national chain of over 55 outlets and $60 million in sales. Achieved this growth through acquisitions; intensively managing the recruitment, training and development of staff; and marketing the “Eaton’s” reputation to leisure travelers.

As Vice President and General Manager, grew a two-location, 7000-customer home service provider into a ten-location, 135,000-customer company. Accomplished this by an intensive staffing program, neighborhood direct marketing, superior service delivery and acquisitions.

Built a dominant consumer liquid detergent business for the Canadian subsidiary of an international packaged goods conglomerate. Broke the traditional packaged goods marketing model by selling a range of liquid detergent products differentiated by product quality, price point, advertising and manufacturing method.

Grew a local manufacturer of recreation homes into a provincial market leader.

Developed a selection, hiring, training and evaluation system for sales executives, as well as strategies for international expansion.

Restructured a garment care company to provide bran ded wholesale services to independently owned and operated cleaning stores and implemented a system of measurement standards to achieve manufacturing cost efficiency.

As a business developer, have sourced funding and made acquisitions for a wide range of growing businesses.

PRIOR EXPERIENCE

The Osborne Group
   A range of Renewable Energy clients including Earthsponse/Modern Marketing Concepts, Regenisis Power, Heliodyne Inc,
   Bullfrog Power, Enbridge Gas Distribution, Natural Resources Canada and community power groups
   BSM Technologies Inc.
   EnerWorks Inc.
   First Service Franchise Corporation
   Gorrie Marketing Services
   Parkers Cleaners

Eaton’s Travel – Vice President & General Manager
ChemLawn – Vice President & General Manager
Lever Brothers – Marketing Manager

QUALIFICATIONS

McMaster University – Masters of Business Administration
University of Toronto – Honours Bachelor of Arts, Political Science and Economics
Ontario Recreation Canoe Association/Wilderness Canoe Association – Member