THE CLIENT: High Tech Manufacturer

THE CHALLENGE

The company has a record of promoting from within but felt that certain key skills were missing in the senior management team. Resources were very tight and workload was high.

THE APPROACH

Management recognized the need to engage and utilize a mentor to support, educate and develop the new management team. There were clear skill needs in marketing, sales reporting and people development.

THE RESULT

· Assisted in formulating a plan to transition the organization

· Advised new management team on a wide range of issues from personnel to organization and operations

· Guided key staff into developing a marketing strategy for key products. This included not only promotion, but positioning and pricing

· Set up a plan for implementing a new sales reporting system to allow better linkage from forecasting to cash management

· Developed a new set of metrics to allow improved monitoring of the key functions of the business

· Taught marketing principles to key staff