Our Principals
Osborne Group Principals are flexible, experienced executives who fill senior-level positions in any functional area on an interim or contract basis.
A proven marketing-oriented general manager with an extensive record of accomplishment and expertise in developing and implementing winning business strategies. Ian is a persuasive communicator, team builder and results-driven operator with a record of growing business in a variety of sectors including consumer products, financial services and healthcare. His negotiating skills and collaborative leadership style have proven especially effective in securing “win-win” solutions with a range of stakeholders, including government and distribution channels.
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Directed a strategic planning process and subsequent change management project for a Canadian financial services firm which resulted in doubling of new business and assets under management.
Developed and implemented a crisis management plan resulting from a national recall, including acting as corporate spokesperson with the media and key liaison with government officials.
Conducted comprehensive marketplace assessment, developed the business plan and assisted in launching a leading Canadian web site for personal investors.
Collaborated with industry partners and the Federal Government in the development of a significant new government program, which dramatically increased public participation in education savings plans.
Following the total recall and subsequent withdrawal of a well-known brand from the market, developed the relaunch marketing plan and directed the successful reintroduction into the Canadian market. The brand recovered a substantial portion of pre-recall share of market.
Key member of multi-national team which negotiated a Memorandum of Understanding with the Federal Government leading to a substantial overhaul of regulatory oversight of the industry. These changes maintained regulatory protection for the public while improving operating economics of the business.
The Osborne Group
Humber College
Shouldice Hospital
Telmetrics Inc.
Sport Alliance of Ontario
George Brown College
Kinark Child & Family Services
Allianz Education Funds Inc. – Chief Operating Officer
The Financial Post DataGroup – General Manager
StarKist Foods Canada Inc.
President
Vice President Marketing
Manager, Marketing and Business Development
Canada’s Wonderland – Advertising Manager
Leo Burnett Advertising – Account Supervisor
Cockfield Brown Advertising – Account Executive
Bristol Myers Products – Brand Manager
Libby, McNeill, Libby (Nestle) – Brand Manager; New Products Manager
HBA – Ivey School of Business (University of Western Ontario)
Crosby Quality College (Total Quality Management)
Canadian Securities Course
McLaughlin & Company Media Training (Ottawa)
Wildlife Preservation Canada – Board Member and Chair, Fundraising Committee