{"version":"1.0","provider_name":"The Osborne Group","provider_url":"https:\/\/www.osborne-group.com\/fr","title":"Fraud Protect Your Business","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"51Tqs4AkaQ\"><a href=\"https:\/\/www.osborne-group.com\/fr\/reduced-expenses-increased-profits\/\">Reduced Expenses = Increased Profits<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.osborne-group.com\/fr\/reduced-expenses-increased-profits\/embed\/#?secret=51Tqs4AkaQ\" width=\"600\" height=\"338\" title=\"&laquo; Reduced Expenses = Increased Profits &raquo; &#8212; The Osborne Group\" data-secret=\"51Tqs4AkaQ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.osborne-group.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","description":"In my last blog, (February 2017, http:\/\/localhost\/osborne\/the-bottom-line-on-product-pricing\/) I discussed the impact of increasing prices and how much business would have to be lost to be less profitable than if prices had not been raised.\u00a0 For example, if your contribution margin or gross margin is 25% and you increase your prices by 12%, you would have [&hellip;]","thumbnail_url":"http:\/\/localhost\/osborne\/wp-content\/uploads\/2017\/05\/decrease-increase-1-300x239.jpg"}