Me: \u201cOk, so let\u2019s see how people are engaging with your posts. Meaning how many of these followers; like, retweet, share and comment on the content you\u2019re creating?\u201d<\/em><\/p>\n This is usually the eye opening part of the conversation. Nine times out of ten it\u2019s very few (ones and twos) and in many cases zero.<\/p>\n If you put out a post\/tweet and no one likes, comments or shares, then in essence you are talking to yourself \u2013 \u201chello is this mic on???\u201d<\/p>\n I have one very powerful word ENGAGEMENT.<\/p>\n Engagement is the best compliment to your digital communication efforts. Engagement in social media means the person took the time to view and interact with the post. Comments, even negative, create value and an opportunity for social engagement.<\/p>\n The value of engagement is that it allows us, as marketers, to carry on a dialogue with potential and existing customers. This in turn helps to build a sense of community and ultimately build consumer trust.<\/p>\n My recommendation would always be on creating depth for the brand \u2013 it\u2019s a long term investment \u00a0from which you can identify and cultivate key brand influencers and champions which will organically increase followers.<\/p>\n Engagement builds community (aka followers). Community builds trust. Bottom line \u00a0you need to ensure you follow up with every piece of content being posted and tweeted. Read, reply (don\u2019t just \u201clike\u201d), post a comment and continue to nurture the digital conversation.<\/p>\n\n\t\t
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