{"id":18215,"date":"2023-05-18T08:15:39","date_gmt":"2023-05-18T12:15:39","guid":{"rendered":"https:\/\/www.osborne-group.com\/?p=18215"},"modified":"2023-05-18T08:41:31","modified_gmt":"2023-05-18T12:41:31","slug":"driven-by-mission","status":"publish","type":"post","link":"https:\/\/www.osborne-group.com\/fr\/driven-by-mission\/","title":{"rendered":"Driven by Mission"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"none\">In the first blog of this series, I shared how non-profits and businesses are alike and how businesses can learn from the non-profit world. One key lesson is how non-profit organizations stay true to their mission. Staying on mission helps block out some of the irrelevant noise of a busy world. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">So, what does this mean for businesses?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">As a starting point, businesses can align their decisions and actions to their ultimate purpose or mission statement. Do you know where to begin in designing a mission? View <\/span><a href=\"https:\/\/youtu.be\/nRaqe9M2DYc\"><span data-contrast=\"none\">The Origin of Why<\/span><\/a><span data-contrast=\"none\"> to get started. @SimonSinek is a business leader\/motivational speaker who understands the importance of articulating a clear purpose for businesses of all types.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">An organizational mission helps business leaders stay focused on longer-term goals and prevent getting side-tracked. Mission statements that are concise, specific, and compelling communicate what the business does, who it serves, and how it can make a difference. Most importantly the mission statement communicates the \u2018why\u2019 &#8211; reflecting the business\u2019s unique values and strengths.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">How does a clear mission statement help drive your business forward?\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Non-profits understand the value of their mission and leverage it to help achieve their goals. They know a clear mission statement increases trust by:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Reflecting commitment<\/span><\/b><span data-contrast=\"none\"> to a higher social good &#8211; people understand the values the organization brings to the world;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Demonstrating authenticity and transparency <\/span><\/b><span data-contrast=\"none\">&#8211; by taking actions that are clearly aligned with the mission;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Delivering on the promise<\/span><\/b><span data-contrast=\"none\"> to key stakeholders &#8211; the mission statement acts as a commitment people can rely on;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Engaging customers and employees<\/span><\/b><span data-contrast=\"none\"> \u2013 a clear purpose becomes a mechanism to captivate people; and<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Differentiating the organization from others<\/span><\/b><span data-contrast=\"none\"> &#8211; with a clear purpose the business can demonstrate why it is the best choice over other options.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">A mission will also help small and medium-sized businesses make good decisions by: <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Communicating the passion and vision of the organization to employees and customers<\/span><\/b> <span data-contrast=\"none\">\u2013 a clear mission lets everyone know why the organization does what it does and supports better decision-making;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Guiding the company\u2019s actions and strategies to achieve its goals<\/span><\/b><span data-contrast=\"none\"> \u2013 the mission acts as a \u2018north star\u2019 for the company&#8217;s actions. Simply asking the question \u2018will this action bring us closer to the mission?\u2019 is a great starting point;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Focusing decision-making on the mission and values of the organization <\/span><\/b><span data-contrast=\"none\">&#8211; once the relationship to the mission is determined, it is easier to make decisions;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Producing messaging that attracts and retains customers who share the same purpose<\/span><\/b><span data-contrast=\"none\"> \u2013 aligning decisions and strategies to the mission makes it easier to develop messages that will resonate with customers; and<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Influencing culture and employee engagement<\/span><\/b><span data-contrast=\"none\"> &#8211; the mission can guide how the business does its work and will be reflected in the culture and people it attracts and retains.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">So why does this matter?\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">At the end of the day, small and medium size businesses must be concerned about viability and sustainability. A strong mission statement supports these goals and provides a competitive advantage. This bottom-line consideration is paired with strong alignment, experiences of satisfaction and belonging for owners, customers, and employees \u2013 something that has become increasingly important for everyone.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Stay tuned for my next blog where I will discuss the practical \u2018how to\u2019 of ensuring organizational actions tie to the mission statement.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><em>Dr. Michelle Coombs is a strategic leader, educator and change catalyst. Reach Michelle <a href=\"https:\/\/www.osborne-group.com\/project\/coombs-michelle\/\">here.<\/a><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_divider _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;\/insights&#8221; button_text=&#8221;More Insights&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;Insights blog&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#021d49&#8243; button_border_width=&#8221;0&#8243; button_border_color=&#8221;#ffffff&#8221; button_border_radius=&#8221;30&#8243; button_font=&#8221;|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;15px||15px|&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; button_text_size_tablet=&#8221;&#8221; button_text_size_phone=&#8221;&#8221; button_text_size_last_edited=&#8221;on|desktop&#8221; custom_css_main_element=&#8221;width:95%;&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_text_size__hover=&#8221;null&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#021d49&#8243; button_one_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover=&#8221;null&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover=&#8221;null&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_border_width__hover=&#8221;null&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover=&#8221;null&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover=&#8221;null&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_border_color__hover=&#8221;null&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover=&#8221;null&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover=&#8221;null&#8221; button_border_radius__hover_enabled=&#8221;on&#8221; button_border_radius__hover=&#8221;30&#8243; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover=&#8221;null&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover=&#8221;null&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover=&#8221;null&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover=&#8221;null&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover=&#8221;null&#8221; button_bg_color__hover_enabled=&#8221;on&#8221; button_bg_color__hover=&#8221;#ffffff&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover=&#8221;null&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;http:\/\/eepurl.com\/bkvXa9&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Sign up for our e-newsletter&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;Newsletter&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#021d49&#8243; button_border_width=&#8221;0&#8243; button_border_color=&#8221;#ffffff&#8221; button_border_radius=&#8221;30&#8243; button_font=&#8221;|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;15px||15px|&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; button_text_size_tablet=&#8221;&#8221; button_text_size_phone=&#8221;&#8221; button_text_size_last_edited=&#8221;on|desktop&#8221; custom_css_main_element=&#8221;width:95%;&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_text_size__hover=&#8221;null&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#021d49&#8243; button_one_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover=&#8221;null&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover=&#8221;null&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_border_width__hover=&#8221;null&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover=&#8221;null&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover=&#8221;null&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_border_color__hover=&#8221;null&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover=&#8221;null&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover=&#8221;null&#8221; button_border_radius__hover_enabled=&#8221;on&#8221; button_border_radius__hover=&#8221;30&#8243; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover=&#8221;null&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover=&#8221;null&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover=&#8221;null&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover=&#8221;null&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover=&#8221;null&#8221; button_bg_color__hover_enabled=&#8221;on&#8221; button_bg_color__hover=&#8221;#ffffff&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover=&#8221;null&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the first blog of this series, I shared how non-profits and businesses are alike and how businesses can learn from the non-profit world. One key lesson is how non-profit organizations stay true to their mission. Staying on mission helps block out some of the irrelevant noise of a busy world. \u00a0 So, what does [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":18221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[77,56,3],"tags":[],"class_list":["post-18215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-nonprofit","category-osborne-insights-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Driven by Mission - The Osborne Group<\/title>\n<meta name=\"description\" content=\"Organizations who are driven by mission can block out some of the irrelevant noise of a busy world and better align their key decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.osborne-group.com\/fr\/driven-by-mission\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driven by Mission - The Osborne Group\" \/>\n<meta property=\"og:description\" content=\"Organizations who are driven by mission can block out some of the irrelevant noise of a busy world and better align their key decisions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.osborne-group.com\/fr\/driven-by-mission\/\" \/>\n<meta property=\"og:site_name\" content=\"The Osborne Group\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-18T12:15:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-18T12:41:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.osborne-group.com\/wp-content\/uploads\/2023\/05\/driven-by-mission.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1501\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michelle Coombs, PhD\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle Coombs, PhD\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.osborne-group.com\/driven-by-mission\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.osborne-group.com\/driven-by-mission\/\"},\"author\":{\"name\":\"Michelle Coombs, PhD\",\"@id\":\"https:\/\/www.osborne-group.com\/#\/schema\/person\/830e6123f97f1d6b51c1c82f46d32215\"},\"headline\":\"Driven by Mission\",\"datePublished\":\"2023-05-18T12:15:39+00:00\",\"dateModified\":\"2023-05-18T12:41:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.osborne-group.com\/driven-by-mission\/\"},\"wordCount\":1411,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.osborne-group.com\/driven-by-mission\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.osborne-group.com\/wp-content\/uploads\/2023\/05\/driven-by-mission.jpg\",\"articleSection\":[\"Business\",\"Nonprofit\",\"Osborne Insights Blogs\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.osborne-group.com\/driven-by-mission\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.osborne-group.com\/driven-by-mission\/\",\"url\":\"https:\/\/www.osborne-group.com\/driven-by-mission\/\",\"name\":\"Driven by Mission - The Osborne Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.osborne-group.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.osborne-group.com\/driven-by-mission\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.osborne-group.com\/driven-by-mission\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.osborne-group.com\/wp-content\/uploads\/2023\/05\/driven-by-mission.jpg\",\"datePublished\":\"2023-05-18T12:15:39+00:00\",\"dateModified\":\"2023-05-18T12:41:31+00:00\",\"author\":{\"@id\":\"https:\/\/www.osborne-group.com\/#\/schema\/person\/830e6123f97f1d6b51c1c82f46d32215\"},\"description\":\"Organizations who are driven by mission can block out some of the irrelevant noise of a busy world and better align their key decisions.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.osborne-group.com\/driven-by-mission\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.osborne-group.com\/driven-by-mission\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www.osborne-group.com\/driven-by-mission\/#primaryimage\",\"url\":\"https:\/\/www.osborne-group.com\/wp-content\/uploads\/2023\/05\/driven-by-mission.jpg\",\"contentUrl\":\"https:\/\/www.osborne-group.com\/wp-content\/uploads\/2023\/05\/driven-by-mission.jpg\",\"width\":1501,\"height\":1200,\"caption\":\"Success, happy and portrait of business people on chair in office with confidence, pride and motivation. Teamwork, diversity and group of men and women smile for goals, company mission and happiness.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.osborne-group.com\/driven-by-mission\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.osborne-group.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Driven by Mission\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.osborne-group.com\/#website\",\"url\":\"https:\/\/www.osborne-group.com\/\",\"name\":\"The Osborne Group\",\"description\":\"Executive Performance on Demand\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.osborne-group.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.osborne-group.com\/#\/schema\/person\/830e6123f97f1d6b51c1c82f46d32215\",\"name\":\"Michelle Coombs, PhD\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www.osborne-group.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8d36ce1b1d6a7e5d1b492afd83ebe40e5c6f3b45dc052a56bb05632a29e72307?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8d36ce1b1d6a7e5d1b492afd83ebe40e5c6f3b45dc052a56bb05632a29e72307?s=96&d=mm&r=g\",\"caption\":\"Michelle Coombs, PhD\"},\"url\":\"https:\/\/www.osborne-group.com\/fr\/author\/mcoombs\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Driven by Mission - The Osborne Group","description":"Organizations who are driven by mission can block out some of the irrelevant noise of a busy world and better align their key decisions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.osborne-group.com\/fr\/driven-by-mission\/","og_locale":"fr_CA","og_type":"article","og_title":"Driven by Mission - The Osborne Group","og_description":"Organizations who are driven by mission can block out some of the irrelevant noise of a busy world and better align their key decisions.","og_url":"https:\/\/www.osborne-group.com\/fr\/driven-by-mission\/","og_site_name":"The Osborne Group","article_published_time":"2023-05-18T12:15:39+00:00","article_modified_time":"2023-05-18T12:41:31+00:00","og_image":[{"width":1501,"height":1200,"url":"https:\/\/www.osborne-group.com\/wp-content\/uploads\/2023\/05\/driven-by-mission.jpg","type":"image\/jpeg"}],"author":"Michelle Coombs, PhD","twitter_misc":{"\u00c9crit par":"Michelle Coombs, PhD","Estimation du temps de lecture":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.osborne-group.com\/driven-by-mission\/#article","isPartOf":{"@id":"https:\/\/www.osborne-group.com\/driven-by-mission\/"},"author":{"name":"Michelle Coombs, PhD","@id":"https:\/\/www.osborne-group.com\/#\/schema\/person\/830e6123f97f1d6b51c1c82f46d32215"},"headline":"Driven by Mission","datePublished":"2023-05-18T12:15:39+00:00","dateModified":"2023-05-18T12:41:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.osborne-group.com\/driven-by-mission\/"},"wordCount":1411,"commentCount":0,"image":{"@id":"https:\/\/www.osborne-group.com\/driven-by-mission\/#primaryimage"},"thumbnailUrl":"https:\/\/www.osborne-group.com\/wp-content\/uploads\/2023\/05\/driven-by-mission.jpg","articleSection":["Business","Nonprofit","Osborne Insights Blogs"],"inLanguage":"fr-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.osborne-group.com\/driven-by-mission\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.osborne-group.com\/driven-by-mission\/","url":"https:\/\/www.osborne-group.com\/driven-by-mission\/","name":"Driven by Mission - The Osborne Group","isPartOf":{"@id":"https:\/\/www.osborne-group.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.osborne-group.com\/driven-by-mission\/#primaryimage"},"image":{"@id":"https:\/\/www.osborne-group.com\/driven-by-mission\/#primaryimage"},"thumbnailUrl":"https:\/\/www.osborne-group.com\/wp-content\/uploads\/2023\/05\/driven-by-mission.jpg","datePublished":"2023-05-18T12:15:39+00:00","dateModified":"2023-05-18T12:41:31+00:00","author":{"@id":"https:\/\/www.osborne-group.com\/#\/schema\/person\/830e6123f97f1d6b51c1c82f46d32215"},"description":"Organizations who are driven by mission can block out some of the irrelevant noise of a busy world and better align their key decisions.","breadcrumb":{"@id":"https:\/\/www.osborne-group.com\/driven-by-mission\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.osborne-group.com\/driven-by-mission\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.osborne-group.com\/driven-by-mission\/#primaryimage","url":"https:\/\/www.osborne-group.com\/wp-content\/uploads\/2023\/05\/driven-by-mission.jpg","contentUrl":"https:\/\/www.osborne-group.com\/wp-content\/uploads\/2023\/05\/driven-by-mission.jpg","width":1501,"height":1200,"caption":"Success, happy and portrait of business people on chair in office with confidence, pride and motivation. Teamwork, diversity and group of men and women smile for goals, company mission and happiness."},{"@type":"BreadcrumbList","@id":"https:\/\/www.osborne-group.com\/driven-by-mission\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.osborne-group.com\/"},{"@type":"ListItem","position":2,"name":"Driven by Mission"}]},{"@type":"WebSite","@id":"https:\/\/www.osborne-group.com\/#website","url":"https:\/\/www.osborne-group.com\/","name":"The Osborne Group","description":"Performance des cadres sur demande","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.osborne-group.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Person","@id":"https:\/\/www.osborne-group.com\/#\/schema\/person\/830e6123f97f1d6b51c1c82f46d32215","name":"Michelle Coombs, PhD","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.osborne-group.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8d36ce1b1d6a7e5d1b492afd83ebe40e5c6f3b45dc052a56bb05632a29e72307?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8d36ce1b1d6a7e5d1b492afd83ebe40e5c6f3b45dc052a56bb05632a29e72307?s=96&d=mm&r=g","caption":"Michelle Coombs, PhD"},"url":"https:\/\/www.osborne-group.com\/fr\/author\/mcoombs\/"}]}},"_links":{"self":[{"href":"https:\/\/www.osborne-group.com\/fr\/wp-json\/wp\/v2\/posts\/18215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.osborne-group.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.osborne-group.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.osborne-group.com\/fr\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.osborne-group.com\/fr\/wp-json\/wp\/v2\/comments?post=18215"}],"version-history":[{"count":0,"href":"https:\/\/www.osborne-group.com\/fr\/wp-json\/wp\/v2\/posts\/18215\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.osborne-group.com\/fr\/wp-json\/wp\/v2\/media\/18221"}],"wp:attachment":[{"href":"https:\/\/www.osborne-group.com\/fr\/wp-json\/wp\/v2\/media?parent=18215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.osborne-group.com\/fr\/wp-json\/wp\/v2\/categories?post=18215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.osborne-group.com\/fr\/wp-json\/wp\/v2\/tags?post=18215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}