\u00a0<\/span><\/p>\n1. <\/span>Build mission into strategy\u00a0<\/span><\/b>\u00a0<\/span><\/p>\nUsing your mission statement as the foundation for developing strategy and high-level plans is step one. This will help you stay laser-focused on achieving your mission and avoid distractions or digressions that are not related to your purpose. Ensure that your mission is understood by the leadership team and all of those who contribute to strategic decisions, including your board of directors. The key is to build the mission into every strategic discussion and document.\u00a0<\/span>\u00a0<\/span><\/p>\nYou should ask the following questions when making decisions about alignment:<\/span>\u00a0<\/span><\/p>\n\n- Will this strategy or action support our core mission, vision and values?<\/span>\u00a0<\/span><\/li>\n
- How does this new product or service align with our mission?\u00a0<\/span>\u00a0<\/span><\/li>\n
- How will this alignment differentiate us from our competitors?<\/span>\u00a0<\/span><\/li>\n
- What will be the benefits for our customers and stakeholders?<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
The \u2018how\u2019 of your strategy is as important as the strategy itself. Once you are assured that the agreed-upon strategy is aligned with your mission, it will further guide how you carry out the strategy and can be built into tactical and operational plans and measures. Incorporate the mission statement into the tactical planning discussions and documents with your colleagues. Ensure the consultants, contractors, and partners that help with planning understand your raison d’\u00eatre.<\/span>\u00a0<\/span><\/p>\n2. <\/span>Build into daily operations<\/span><\/b>\u00a0<\/span><\/p>\nBy incorporating your mission into company culture and daily operations you will further align everything the organization does. This means that your greatest resource — your people — will need to fully understand the mission and how it relates to their work. Consider using division, department and team charters to align their work and how it is accomplished, to the overall organizational mission.\u00a0<\/span>\u00a0<\/span><\/p>\nIf your mission centres around the customer\u2019s experience, consider creating a customer charter. A customer charter provides a promise, is based on how the organization works and outlines what customers can expect. The charter then guides the teams that create the products and deliver services in their one-on-one engagement with customers.\u00a0<\/span>\u00a0<\/span><\/p>\nIf you are considering a partnership or business relationship with another company, ensure your mission is guiding the decision. For instance, if your mission speaks to corporate social responsibility, engaging a supplier with a record of unethical practices would be problematic. Your mission can be used to guide your procurement practices and can be built into your decision making.<\/span>\u00a0<\/span><\/p>\nFinally, when considering whether to invest in technology let your mission guide you. Seeking out innovative technologies can push a range of mission-driven initiatives forward, reduce waste, increase efficiency and ensure better products and services and most importantly, a better customer experience.<\/span>\u00a0<\/span><\/p>\nTo be successful, all these initiatives require employee engagement and investment in your people and culture including training and development, feedback loops and performance management.<\/span>\u00a0<\/span><\/p>\n3. Build into performance measurement<\/span><\/b><\/p>\nHas focusing on your mission in your strategy and practices paid off? It is important to build in evaluation and measurement to know for sure. If you invest in your people, processes and technology as outlined above, you will have the tools to create metrics as well. To measure the success of the enterprise from the perspective of mission, you will want to develop key performance indicators that align with your strategies and operational plans. These may be about customer satisfaction, employee engagement, social responsibility, and financial results. You may gather feedback from staff, customers, partners as well as the general public. Do people know about your mission? Do they believe it represents their engagement with your company? Has it reinforced their decision to do business with your company?<\/span>\u00a0<\/span><\/p>\nNonprofit organizations by their very nature are mission driven. The<\/span>y<\/span> creat<\/span>e strategic plans that drive operational and tactical plans. <\/span>They are developing robust performance measurement plans to<\/span> demonstrate<\/span> how they are achieving their mission. As a small or medi<\/span>um <\/span>business,<\/span> you can take this approach as well. <\/span>With e<\/span>veryone aligned there are no limits to what <\/span>you can achieve.<\/span>\u00a0<\/span><\/p>\nMichelle Coombs is an energetic, innovative, and results-oriented leader with a proven track record for enacting change within organizations. If you would like to find out more, reach Michelle here.<\/a><\/em><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_divider _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_button button_url=”\/insights” button_text=”More Insights” button_alignment=”center” admin_label=”Insights blog” _builder_version=”4.16″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#021d49″ button_border_width=”0″ button_border_color=”#ffffff” button_border_radius=”30″ button_font=”|700||on|||||” button_use_icon=”off” background_layout=”dark” custom_padding=”15px||15px|” custom_padding_tablet=”” custom_padding_phone=”” 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In an earlier blog I wrote that businesses could learn a lot from non-profit organizations. One of the ways this happens is to remain Driven by Mission. But how exactly do you leverage your mission statement in practice?\u00a0 The secret to operationalizing a good mission statement is to translate it into action on three different […]<\/p>\n","protected":false},"author":58,"featured_media":18783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[77,56,3],"tags":[],"class_list":["post-18778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-nonprofit","category-osborne-insights-blog"],"acf":[],"yoast_head":"\n
The Art of Aligning Business Decisions to Mission - The Osborne Group<\/title>\n<meta name=\"description\" content=\"By incorporating your mission into company culture and daily operations you will further align everything the organization does.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.osborne-group.com\/fr\/aligning-business-decisions-to-mission\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Art of Aligning Business Decisions to Mission - The Osborne Group\" \/>\n<meta property=\"og:description\" content=\"By incorporating your mission into company culture and daily operations you will further align everything the organization does.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.osborne-group.com\/fr\/aligning-business-decisions-to-mission\/\" \/>\n<meta property=\"og:site_name\" content=\"The Osborne Group\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-07T11:55:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-07T11:55:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.osborne-group.com\/wp-content\/uploads\/2023\/09\/aligning-business-decisions-to-mission.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michelle Coombs, PhD\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle Coombs, PhD\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.osborne-group.com\/aligning-business-decisions-to-mission\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.osborne-group.com\/aligning-business-decisions-to-mission\/\"},\"author\":{\"name\":\"Michelle Coombs, PhD\",\"@id\":\"https:\/\/www.osborne-group.com\/#\/schema\/person\/830e6123f97f1d6b51c1c82f46d32215\"},\"headline\":\"The Art of Aligning Business Decisions to Mission\",\"datePublished\":\"2023-09-07T11:55:21+00:00\",\"dateModified\":\"2023-09-07T11:55:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.osborne-group.com\/aligning-business-decisions-to-mission\/\"},\"wordCount\":1609,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.osborne-group.com\/aligning-business-decisions-to-mission\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.osborne-group.com\/wp-content\/uploads\/2023\/09\/aligning-business-decisions-to-mission.jpg\",\"articleSection\":[\"Business\",\"Nonprofit\",\"Osborne Insights Blogs\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.osborne-group.com\/aligning-business-decisions-to-mission\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.osborne-group.com\/aligning-business-decisions-to-mission\/\",\"url\":\"https:\/\/www.osborne-group.com\/aligning-business-decisions-to-mission\/\",\"name\":\"The Art of Aligning Business Decisions to Mission - 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