{"id":5029,"date":"2020-05-26T14:31:12","date_gmt":"2020-05-26T18:31:12","guid":{"rendered":"http:\/\/localhost\/osborne\/?p=5029"},"modified":"2021-12-22T20:14:22","modified_gmt":"2021-12-23T01:14:22","slug":"restaurant-industry-hits-reset-as-covid-19-restrictions-ease","status":"publish","type":"post","link":"https:\/\/www.osborne-group.com\/fr\/restaurant-industry-hits-reset-as-covid-19-restrictions-ease\/","title":{"rendered":"Restaurant Industry Hits Reset as COVID-19 Restrictions Ease"},"content":{"rendered":"<p>It has been an unprecedented\u00a0two and a half\u00a0months in the history of our industry.\u00a0Unfortunately, some\u00a0restaurants\u00a0will not be able to reopen as they struggle with insufficient cash flow and insurmountable debt.\u00a0For the rest of the industry, it will be anything but \u201cbusiness as usual\u201d.<\/p>\n<p>Consumer routines have\u00a0been disrupted\u00a0and, in many cases, permanently changed by\u00a0the\u00a0new\u00a0work\u00a0from home\u00a0lifestyle.\u00a0For many\u00a0working parents, priorities have shifted towards\u00a0things like\u00a0juggling child-care needs.\u00a0Our\u00a0routines around\u00a0food have\u00a0changed dramatically with many consumers rediscovering cooking from home\u00a0while\u00a0others are\u00a0utilizing\u00a0food delivery apps\u00a0to order take-out.\u00a0Considering these challenges, hitting\u00a0reset\u00a0won\u2019t\u00a0be easy.\u00a0Here are some key\u00a0areas of focus\u00a0that\u00a0will\u00a0help\u00a0businesses\u00a0transition successfully:<\/p>\n<h6><b><span data-contrast=\"auto\">Build<\/span><\/b><b><span data-contrast=\"auto\">ing\u00a0<\/span><\/b><b><span data-contrast=\"auto\">Brand Trust<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h6>\n<p>Brand trust will be more important than ever\u00a0to our industry.\u00a0While building customer loyalty is still critical, right now you need to start by\u00a0allaying\u00a0fear among your customers\u00a0as restrictions start to ease.<\/p>\n<p>The post-COVID\u00a0customer\u00a0will\u00a0expect that operators have done their due diligence and worked out the kinks.\u00a0It\u2019s important that restaurants\u00a0ensure a smooth flow\u00a0to\u00a0make\u00a0customers feel safe throughout their experience.\u00a0Operators need to think through every step in the customer path to identify high touch areas that will need to be frequently cleaned\u00a0and\u00a0to\u00a0consider how many people can realistically\u00a0be\u00a0in\u00a0your\u00a0restaurant\u00a0while\u00a0still maintaining\u00a0social distancing.<\/p>\n<h6><b><span data-contrast=\"auto\">Small is In<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h6>\n<p>Indications are that our industry\u00a0won\u2019t\u00a0see a return to large group gatherings and outings.\u00a0Restaurant\u00a0occasions are likely to be much\u00a0more intimate with smaller groups of family and,\u00a0eventually,\u00a0friends and co-workers\u00a0as restrictions ease.\u00a0This trend\u00a0will need to guide your marketing efforts going forward.<\/p>\n<h6><b><span data-contrast=\"auto\">Take<\/span><\/b><b><span data-contrast=\"auto\">&#8211;<\/span><\/b><b><span data-contrast=\"auto\">Out is\u00a0<\/span><\/b><b><span data-contrast=\"auto\">H<\/span><\/b><b><span data-contrast=\"auto\">ere to\u00a0<\/span><\/b><b><span data-contrast=\"auto\">S<\/span><\/b><b><span data-contrast=\"auto\">tay<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h6>\n<p>For many operators, take-out has been a lifeline in an otherwise devasting period of restaurant closure.\u00a0The new consumer habits\u00a0around take-out\u00a0are likely to stay and\u00a0this\u00a0part of the\u00a0business\u00a0should\u00a0no longer\u00a0be considered\u00a0just\u00a0supplemental.\u00a0Operators need\u00a0to think about\u00a0how systems\u00a0and\u00a0facilities, as well as the menu and packaging,\u00a0can\u00a0all\u00a0change to\u00a0enhance this\u00a0important business\u00a0segment.<\/p>\n<h6><b><span data-contrast=\"auto\">Tech Accelerator<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h6>\n<p>One thing this crisis has proven is how invaluable technology can be to efficiently meet customer needs. If there\u2019s any silver lining in this crisis, it\u2019s that our industry is being forced to leap ahead with technology adoption much quicker than we might have otherwise. Going forward, technology is going to play an even bigger part in the dine-in experience as operators look for new ways to reduce points of contact between customers and serving staff. Even smaller operators can benefit from \u2018white label\u2019 platforms that do things like automate the customer experience and provide meaningful data insights. Both are great tools to help you manage your business.<\/p>\n<p>While the full\u00a0impact on\u00a0consumer behaviour is yet to unfold,\u00a0early clues paint a picture of cautious consumption.\u00a0Emerging\u00a0from this crisis is going to take\u00a0the\u00a0full creative spirit, resiliency, operational\u00a0ingenuity\u00a0and relentless focus\u00a0on the\u00a0customer\u00a0that have been the hallmarks of our industry in weathering past periods of crisis and change.<\/p>\n<p><span data-contrast=\"auto\">For assistance with your re-opening plans, please\u00a0<\/span><span data-contrast=\"auto\">visit\u00a0<\/span><a href=\"http:\/\/localhost\/osborne\/\"><span data-contrast=\"none\">www.osborne-group.com<\/span><\/a><span data-contrast=\"auto\">\u00a0or<\/span><span data-contrast=\"auto\">\u00a0contact me directly<\/span><span data-contrast=\"auto\">\u00a0at\u00a0<\/span><a href=\"mailto:pkeating@localhost\"><span data-contrast=\"none\">pkeating@localhost<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>It has been an unprecedented\u00a0two and a half\u00a0months in the history of our industry.\u00a0Unfortunately, some\u00a0restaurants\u00a0will not be able to reopen as they struggle with insufficient cash flow and insurmountable debt.\u00a0For the rest of the industry, it will be anything but \u201cbusiness as usual\u201d. Consumer routines have\u00a0been disrupted\u00a0and, in many cases, permanently changed by\u00a0the\u00a0new\u00a0work\u00a0from home\u00a0lifestyle.\u00a0For many\u00a0working [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":5030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-5029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-osborne-insights-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Restaurant Industry Hits Reset as COVID-19 Restrictions Ease - The Osborne Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.osborne-group.com\/fr\/restaurant-industry-hits-reset-as-covid-19-restrictions-ease\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Restaurant Industry Hits Reset as COVID-19 Restrictions Ease - The Osborne Group\" \/>\n<meta property=\"og:description\" content=\"It has been an unprecedented\u00a0two and a half\u00a0months in the history of our industry.\u00a0Unfortunately, some\u00a0restaurants\u00a0will not be able to reopen as they struggle with insufficient cash flow and insurmountable debt.\u00a0For the rest of the industry, it will be anything but \u201cbusiness as usual\u201d. 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