{"id":5045,"date":"2020-06-08T15:59:07","date_gmt":"2020-06-08T19:59:07","guid":{"rendered":"http:\/\/localhost\/osborne\/?p=5045"},"modified":"2021-12-23T07:05:21","modified_gmt":"2021-12-23T12:05:21","slug":"digital-performance-wheres-the-business-model","status":"publish","type":"post","link":"https:\/\/www.osborne-group.com\/fr\/digital-performance-wheres-the-business-model\/","title":{"rendered":"Digital Performance – Where\u2019s the Business Model?"},"content":{"rendered":"

The outpouring of artistic expression during this international pandemic has been a wonderful entr\u00e9e into the arts for many millions of people stuck at home looking for entertainment and distraction. The surprising thing, I expect, for those who have now discovered the arts for the first time, is the ability of art to touch our deepest emotions as well as entertain us.\u00a0<\/span>\u00a0<\/span><\/p>\n

Galleries, museums, and the performing arts are experimenting way outside their conventions; with new forms of working together while apart, playing with myriad ways to use technology, stripping out the sets, costumes, and lighting, collaborating\u00a0<\/span>across genres and artforms. Perhaps something new in the arts and culture environment is emerging. I\u00a0<\/span>certainly\u00a0<\/span>hope so.<\/span>\u00a0<\/span><\/p>\n

Audiences have flocked to online museum and gallery websites. In France,\u00a0<\/span>Paris\u2019 14 municipal museums, known collectively as\u00a0<\/span>the\u00a0<\/span>Paris\u00a0<\/span>Mus\u00e9es<\/span>,\u00a0<\/span>are<\/span>\u00a0focusing on interactivity and digital events which has driven a 33% increase in Twitter followers and more than 150% increase on Facebook.<\/span>i<\/sup><\/span>\u00a0<\/span>That\u2019s s<\/span>pecta<\/span>cular social media growth but with no associated revenue to offset the closure of all the museums for several months.<\/span>\u00a0<\/span><\/p>\n

Here at home, the<\/span>\u00a0performing arts\u00a0<\/span>sector and\u00a0<\/span>festivals (theatre, music,<\/span>\u00a0opera,<\/span>\u00a0and dance)\u00a0<\/span>have\u00a0<\/span>been closed for a month and are now\u00a0<\/span>announc<\/span>ing<\/span>\u00a0the cancellation of\u00a0all of\u00a0their summer seasons<\/span>; many\u00a0<\/span>only\u00a0<\/span>having\u00a0<\/span>summer\u00a0<\/span>seasons<\/span>. They are scrambling to find alternative<\/span>\u00a0virtual<\/span>\u00a0ways to engage their audiences.<\/span>\u00a0Stratf<\/span>ord Festival was able to reorient much of its efforts towards digital projects once it had taken the decision to suspend indefinitely\u00a0<\/span>its<\/span>\u00a02020 season. The<\/span>\u00a0company<\/span>\u00a0had with foresight been making films of their Shakespeare productions and\u00a0<\/span>ha<\/span>ve<\/span>\u00a0announced a 12-week online festival<\/span>. They launched with\u00a0<\/span>\u201cKing Lear\u201d starring Colm <\/span>Feore<\/span>\u00a0which has\u00a0<\/span>more than 37,000 views on YouTube.<\/span>\u00a0<\/span><\/p>\n

Stratford\u2019s situation is both the best and worst of scenarios. Very few performing arts companies in Canada have the res<\/span>erves<\/span> to create a high-quality video of their works; even fewer began to build a repertoire years ago. Stratford also has the\u00a0<\/span>star power and\u00a0<\/span>technical expertise to launch the virtual festival in a fairly short timeframe. On the other hand, the virtual festival on\u00a0<\/span>Y<\/span>outube<\/span>\u00a0is entirely free so<\/span>,<\/span>\u00a0<\/span>despite those 37,000 viewers,\u00a0<\/span>it is in no way able to contribute to Stratford\u2019s losses. Financial l<\/span>oss to the\u00a0<\/span>company<\/span>\u00a0<\/span>is expected to be in the range\u00a0<\/span>of $40 million and the surrounding community<\/span>\u00a0won\u2019t see it\u2019s\u00a0<\/span>expected tourism boost of $135 million<\/span>\u00a0either<\/span>.ii<\/sup><\/span><\/p>\n

The absence of a viable business model for digital\u00a0<\/span>content<\/span>\u00a0is not a new problem. Artists and arts and culture organizations have been struggling\u00a0<\/span>to<\/span>\u00a0creat<\/span>e<\/span>\u00a0viable business models for decades. Disruptive\u00a0<\/span>content providers<\/span>\u00a0like YouTube and\u00a0<\/span>i<\/span>Tunes\u00a0<\/span>have contributed heavily to the\u00a0<\/span>public\u00a0<\/span>expectation that access to art will be free or at such a low cost that the revenues the creative sector used to receive<\/span>\u00a0are all but decimated for the majority of creators and producers.<\/span>\u00a0<\/span><\/p>\n

But artists are finding ways, in the words of the\u00a0<\/span>New York Times\u2019<\/span><\/i>\u00a0<\/span>Ben Smith<\/span><\/a>, to\u00a0<\/span>\u201c<\/span>monetize individuality<\/span>\u201d<\/span>.<\/span>iii<\/sup><\/span>\u00a0<\/span>Platforms<\/span>\u00a0like\u00a0<\/span>Substack<\/span><\/a>,\u00a0<\/span>Medium<\/span><\/a>,\u00a0<\/span>Patreon<\/span><\/a>,\u00a0<\/span>and\u00a0<\/span>Cameo<\/span><\/a>, are allowing individual\u00a0<\/span>artists<\/span>\u00a0<\/span>and writers\u00a0<\/span>to find fans, and more critically, financial rewards.\u00a0<\/span>Gradually, performing artists are moving into the same artist-led spaces and becoming less dependent on large organizations to promote and distribute their work.\u00a0<\/span>Side<\/span>d<\/span>oor<\/span><\/a>\u00a0connect<\/span>ed<\/span>\u00a0artists and hosts for home concerts<\/span>\u00a0until the coronavirus shutdown concerts<\/span>. It has quickly pivoted to\u00a0<\/span>presenting\u00a0<\/span>ticketed online performances and has hosted artists such as Fred Penner, the Good Lovelies and Steven Page.\u00a0<\/span>\u00a0<\/span><\/p>\n

There are thousands of experiments underway looking to overcome the technical, artistic, and sales and marketing challenges of digital performances.<\/span>\u00a0With the usual creativity of the sector, the offerings are imaginative and\u00a0<\/span>diverse.\u00a0<\/span>Theatre Replacement<\/span><\/a>\u00a0<\/span>live-streamed<\/span>\u00a0rather than cancelled,\u00a0<\/span>M<\/span><\/i>ine<\/span><\/i>, a play about the real-life relationship between the playwright, her son, and the online game Minecraft.<\/span>\u00a0<\/span>Esprit Orchestra has announced\u00a0<\/span>Soundbite<\/span><\/a>, excerpts from recent concerts.\u00a0<\/span>The\u202f<\/span>Canadian Opera Company\u202f<\/span><\/a>is inviting the public to participate in\u00a0<\/span>a<\/span>\u00a0<\/span>virtual choir<\/span>\u00a0performance of the \u201cAnvil Chorus\u201d from Verdi\u2019s\u202f<\/span>Il Trovatore.<\/span><\/i>\u00a0These online performances will generate useful data about what audiences like and don\u2019t like. But the ticket revenue isn\u2019t there yet.\u00a0<\/span>\u00a0<\/span><\/p>\n

Will audiences respond not only with their time but also their wallets?\u00a0<\/span>It is acutely urgent that the sector find answers<\/span>\u00a0to\u00a0<\/span>how to monetize virtual content\u00a0<\/span>now. W<\/span>hether it is using video streaming platforms<\/span>\u00a0or\u00a0<\/span>creating premium content only for donors, the opportunities are there for the next big ideas to emerge. Let\u2019s hope the sector gets the time and the support it needs to figure it out.<\/span><\/p>\n

\n

i. Belmont, Sarah \u201cLockdown drives digital boom at French museums\u2014but where’s the business model?\u201d The Art Newspaper April 30, 2020.<\/p>\n

ii. Maga, Carly \u201cStratford Festival suspends 2020 season indefinitely due to COVID-19\u201d The Toronto Star, April 27, 2020.<\/p>\n

iii. Smith, Ben \u201cThe New Model Media Star Is Famous Only to You\u201d The New York Times, May 24, 2020<\/p>","protected":false},"excerpt":{"rendered":"

The outpouring of artistic expression during this international pandemic has been a wonderful entr\u00e9e into the arts for many millions of people stuck at home looking for entertainment and distraction. The surprising thing, I expect, for those who have now discovered the arts for the first time, is the ability of art to touch our […]<\/p>\n","protected":false},"author":14,"featured_media":5048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-5045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-osborne-insights-blog"],"acf":[],"yoast_head":"\nDigital Performance - Where\u2019s the Business Model? - The Osborne Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.osborne-group.com\/fr\/digital-performance-wheres-the-business-model\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Performance - Where\u2019s the Business Model? - The Osborne Group\" \/>\n<meta property=\"og:description\" content=\"The outpouring of artistic expression during this international pandemic has been a wonderful entr\u00e9e into the arts for many millions of people stuck at home looking for entertainment and distraction. The surprising thing, I expect, for those who have now discovered the arts for the first time, is the ability of art to touch our […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.osborne-group.com\/fr\/digital-performance-wheres-the-business-model\/\" \/>\n<meta property=\"og:site_name\" content=\"The Osborne Group\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-08T19:59:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-23T12:05:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.osborne-group.com\/wp-content\/uploads\/2020\/06\/pexels-photo-2041396.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1125\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucy White\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucy White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/\"},\"author\":{\"name\":\"Lucy White\",\"@id\":\"https:\/\/www.osborne-group.com\/#\/schema\/person\/b870d31ccd91b2c152f7bde096698af1\"},\"headline\":\"Digital Performance – Where\u2019s the Business Model?\",\"datePublished\":\"2020-06-08T19:59:07+00:00\",\"dateModified\":\"2021-12-23T12:05:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/\"},\"wordCount\":839,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.osborne-group.com\/wp-content\/uploads\/2020\/06\/pexels-photo-2041396.jpeg\",\"articleSection\":[\"Osborne Insights Blogs\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/\",\"url\":\"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/\",\"name\":\"Digital Performance - Where\u2019s the Business Model? - The Osborne Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.osborne-group.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.osborne-group.com\/wp-content\/uploads\/2020\/06\/pexels-photo-2041396.jpeg\",\"datePublished\":\"2020-06-08T19:59:07+00:00\",\"dateModified\":\"2021-12-23T12:05:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.osborne-group.com\/#\/schema\/person\/b870d31ccd91b2c152f7bde096698af1\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/#primaryimage\",\"url\":\"https:\/\/www.osborne-group.com\/wp-content\/uploads\/2020\/06\/pexels-photo-2041396.jpeg\",\"contentUrl\":\"https:\/\/www.osborne-group.com\/wp-content\/uploads\/2020\/06\/pexels-photo-2041396.jpeg\",\"width\":1125,\"height\":750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.osborne-group.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Performance – Where\u2019s the Business Model?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.osborne-group.com\/#website\",\"url\":\"https:\/\/www.osborne-group.com\/\",\"name\":\"The Osborne Group\",\"description\":\"Executive Performance on Demand\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.osborne-group.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.osborne-group.com\/#\/schema\/person\/b870d31ccd91b2c152f7bde096698af1\",\"name\":\"Lucy White\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www.osborne-group.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/49d60279710fb4182d95c5269c36edcbfa57daace6e3df6b4172c49321d55abd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/49d60279710fb4182d95c5269c36edcbfa57daace6e3df6b4172c49321d55abd?s=96&d=mm&r=g\",\"caption\":\"Lucy White\"},\"url\":\"https:\/\/www.osborne-group.com\/fr\/author\/lucy-white\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Performance - Where\u2019s the Business Model? - The Osborne Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.osborne-group.com\/fr\/digital-performance-wheres-the-business-model\/","og_locale":"fr_CA","og_type":"article","og_title":"Digital Performance - Where\u2019s the Business Model? - The Osborne Group","og_description":"The outpouring of artistic expression during this international pandemic has been a wonderful entr\u00e9e into the arts for many millions of people stuck at home looking for entertainment and distraction. The surprising thing, I expect, for those who have now discovered the arts for the first time, is the ability of art to touch our […]","og_url":"https:\/\/www.osborne-group.com\/fr\/digital-performance-wheres-the-business-model\/","og_site_name":"The Osborne Group","article_published_time":"2020-06-08T19:59:07+00:00","article_modified_time":"2021-12-23T12:05:21+00:00","og_image":[{"width":1125,"height":750,"url":"https:\/\/www.osborne-group.com\/wp-content\/uploads\/2020\/06\/pexels-photo-2041396.jpeg","type":"image\/jpeg"}],"author":"Lucy White","twitter_misc":{"\u00c9crit par":"Lucy White","Estimation du temps de lecture":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/#article","isPartOf":{"@id":"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/"},"author":{"name":"Lucy White","@id":"https:\/\/www.osborne-group.com\/#\/schema\/person\/b870d31ccd91b2c152f7bde096698af1"},"headline":"Digital Performance – Where\u2019s the Business Model?","datePublished":"2020-06-08T19:59:07+00:00","dateModified":"2021-12-23T12:05:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/"},"wordCount":839,"commentCount":0,"image":{"@id":"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/#primaryimage"},"thumbnailUrl":"https:\/\/www.osborne-group.com\/wp-content\/uploads\/2020\/06\/pexels-photo-2041396.jpeg","articleSection":["Osborne Insights Blogs"],"inLanguage":"fr-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/","url":"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/","name":"Digital Performance - Where\u2019s the Business Model? - The Osborne Group","isPartOf":{"@id":"https:\/\/www.osborne-group.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/#primaryimage"},"image":{"@id":"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/#primaryimage"},"thumbnailUrl":"https:\/\/www.osborne-group.com\/wp-content\/uploads\/2020\/06\/pexels-photo-2041396.jpeg","datePublished":"2020-06-08T19:59:07+00:00","dateModified":"2021-12-23T12:05:21+00:00","author":{"@id":"https:\/\/www.osborne-group.com\/#\/schema\/person\/b870d31ccd91b2c152f7bde096698af1"},"breadcrumb":{"@id":"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/#primaryimage","url":"https:\/\/www.osborne-group.com\/wp-content\/uploads\/2020\/06\/pexels-photo-2041396.jpeg","contentUrl":"https:\/\/www.osborne-group.com\/wp-content\/uploads\/2020\/06\/pexels-photo-2041396.jpeg","width":1125,"height":750},{"@type":"BreadcrumbList","@id":"https:\/\/www.osborne-group.com\/digital-performance-wheres-the-business-model\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.osborne-group.com\/"},{"@type":"ListItem","position":2,"name":"Digital Performance – Where\u2019s the Business Model?"}]},{"@type":"WebSite","@id":"https:\/\/www.osborne-group.com\/#website","url":"https:\/\/www.osborne-group.com\/","name":"The Osborne Group","description":"Performance des cadres sur demande","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.osborne-group.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Person","@id":"https:\/\/www.osborne-group.com\/#\/schema\/person\/b870d31ccd91b2c152f7bde096698af1","name":"Lucy White","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.osborne-group.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/49d60279710fb4182d95c5269c36edcbfa57daace6e3df6b4172c49321d55abd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/49d60279710fb4182d95c5269c36edcbfa57daace6e3df6b4172c49321d55abd?s=96&d=mm&r=g","caption":"Lucy White"},"url":"https:\/\/www.osborne-group.com\/fr\/author\/lucy-white\/"}]}},"_links":{"self":[{"href":"https:\/\/www.osborne-group.com\/fr\/wp-json\/wp\/v2\/posts\/5045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.osborne-group.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.osborne-group.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.osborne-group.com\/fr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.osborne-group.com\/fr\/wp-json\/wp\/v2\/comments?post=5045"}],"version-history":[{"count":0,"href":"https:\/\/www.osborne-group.com\/fr\/wp-json\/wp\/v2\/posts\/5045\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.osborne-group.com\/fr\/wp-json\/wp\/v2\/media\/5048"}],"wp:attachment":[{"href":"https:\/\/www.osborne-group.com\/fr\/wp-json\/wp\/v2\/media?parent=5045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.osborne-group.com\/fr\/wp-json\/wp\/v2\/categories?post=5045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.osborne-group.com\/fr\/wp-json\/wp\/v2\/tags?post=5045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}