Why Followers Don’t Matter

I know,  it sounds strange coming from a Digital Marketing Strategist, after all I have a strong focus on the digital KPI’s, but without a doubt my biggest pet peeve is the value clients place on the number of followers on <insert any social media platform here>...

What I Learned at Summer Camp

Many of the organizations I have worked with are, in some way or other, a cooperative or collaborative.  These are people, and their organizations, that have come together in cooperation to create something that is more than they could be on their own.  However,...