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The Pandemic - Changing the Sales and Marketing Relationship

As the Pandemic accelerates the transition to virtual, this is driving a fundamental pivot in how sales & marketing interact. What does this mean for your organization? Principal Neil Cooper will provide answers in part 2 of his blog series on the Evolving Customer Experience.

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A Breakdown of the Home Office Expense Deduction

by Ken Goodwin

The Canada Revenue Agency (CRA) has provided 2020 tax filing guidance for Canadians who have had to work from home due to the COVID-19 pandemic. In this short article I’ll break down the three methods to claim the tax deduction for working from home.

The Changing Role of the Salesperson

by Neil Cooper

As Sales and Marketing professionals, we know that the Digital World is upon us, where this digital transformation is being accelerated by the COVID 19 Pandemic. To start, we need to look at Why and How customers purchase our products and what is changing. In this article, I’d like to explore and contrast the two most prevalent B2B situations – a simple Product sale and a complex Solution sale.

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Nonprofits & Charities

Maximizing impact is job one of your organization or charity. Let our experts support you through complicated projects or transitions.

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You know that getting things done in the Public Sector takes a special type of understanding gleaned from years of experience. Talk to one of our Principals about the challenges you’re confronting.

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