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We are experienced, qualified consultants who offer affordable access to wisdom built through years of solving problems and sharing insight.

The Pandemic - Changing the Sales and Marketing Relationship

As the Pandemic accelerates the transition to virtual, this is driving a fundamental pivot in how sales & marketing interact. What does this mean for your organization? Principal Neil Cooper will provide answers in part 2 of his blog series on the Evolving Customer Experience. 

A Breakdown of the Home Office Expense Deduction

by Ken Goodwin

The Canada Revenue Agency (CRA) has provided 2020 tax filing guidance for Canadians who have had to work from home due to the COVID-19 pandemic. In this short article I’ll break down the three methods to claim the tax deduction for working from home.

The Osborne Group has consistently provided us with top-notch people. They learn fast and lead with confidence. Most recently, we hired an Interim HR Lead. The Principal efficiently addressed the tasks at hand and, at the same time, contributed to the overall growth and evolution of our organization.

Heather McDonald, CEO
LOFT Community Services

The Changing Role of the Salesperson

by Neil Cooper

As Sales and Marketing professionals, we know that the Digital World is upon us, where this digital transformation is being accelerated by the COVID 19 Pandemic. To start, we need to look at Why and How customers purchase our products and what is changing. In this article, I’d like to explore and contrast the two most prevalent B2B situations – a simple Product sale and a complex Solution sale.

Your Principal was the right leader to instigate change in our organization. She built the trust of our team and supported them while working to meet larger goals, including improved efficiency and a better systems-experience for everyone in the team and organization. She certainly left things better than they were before she got here.

Meredith Cochrane, Executive Director
A-WAY Express

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