Indu Bains

Business Operations / Executive Leadership / Marketing Strategy / DEI

A visionary executive with 25+ years MedTech industry expertise and experience in distribution, go-to-market strategies, product development, and operational management. Indu has international experience negotiating contracts and developing sales pipelines, and managing multifunctional teams. She is passionate about community, healthcare systems, public education, commerce development, and diversity, equity and inclusion initiatives as reflected in her board involvements and is often quoted as being the “go-to”.

Client Services

  • Business Process Improvement
  • Operational Turnaround
  • Project Management
  • Sales & Marketing – Go-To-Market
  • Not-For-Profit Governance
  • Stakeholder Engagement
  • Interim Executive Leadership

Selected Achievements

  • COO of SIMS Medical Corp. for 17+ years, distribution of medical goods via B2B and D2C channels for healthcare brands, taking sales from zero to multi-million revenues
  • Overhauled extensive SKU inventory system from manual to automation achieving over 40% optimization rate
  • Negotiated Canadian distribution contracts with international companies, and sales agreements domestically
  • Subject matter expert with over 50 global MedTech associations and networks on mergers, equity investments and hostile takeovers
  • Multiple non-profit board appointments in healthcare, education, social services and commerce


  • McMaster University – Bachelor’s Degree (Health & Gerontology)
  • Rosalind Franklin University of Medicine & Science – Certified Pedorthics Degree
  • Certifications in Consulting, Business Management