Gail Picco, an award-winning not-for-profit executive widely recognized as a fund-raising and advocacy leader has joined The Osborne Group.  From 1990 to 2016 Gail generated several hundreds of millions of dollars for clients through capital, major gift, corporate, membership and direct marketing campaigns. She raises awareness and generates calls to action through national bi-lingual multi-channel communications, advocacy, community engagement and media relations and is one of the country’s foremost experts on how to carve a path through the increasingly complex dynamics in the charitable sector.

Gail’s often ground breaking strategies have enabled organizations realize their fundraising, organizational, communications and issues management goals.  Her clients have included the Alberta Cancer Foundation, Canadian Diabetes Association, Oxfam Canada, Ronald McDonald House Charities Toronto, UNHCR (the UN Refugee agency), Canadian Landmine Foundation, Centre for Aboriginal Media, Elementary Teachers’ Federation of Ontario, Federation of Women Teacher’s Associations of Ontario, imagineNATIVE, and the Peel Board of Education.

Gail is the author of the recently published Cap in Hand: How Charities are Failing the People of Canada and the World. Sector observers call it “brave, searching and necessary”.  She is also author of novels What the Enemy Thinks and Your Working Girl. Gail writes a blog of memoir and commentary on politics, charity and popular culture, and a regular column for Hilborn Charity News.  She is also Chair of the Regent Park Film Festival.

The Osborne Group provides interim and project management and consulting services for clients in the not-for-profit, public and private sectors.  All Osborne Group Principals have senior-level knowledge and significant experience leading major projects. Since 1993, their executive leadership skills have helped more than 1,000 clients achieve key priorities and sustainable results. Learn more about us and our other talented Principals at

Gail Picco

Fund Raising, Communications & Advocacy