Why Followers Don’t Matter

I know,  it sounds strange coming from a Digital Marketing Strategist, after all I have a strong focus on the digital KPI’s, but without a doubt my biggest pet peeve is the value clients place on the number of followers on <insert any social media platform here>...

The Ins and Outs of Crowdfunding

Since, early 2016 regulatory authorities have allowed a new “equity” based vehicle for the online matching of Canadian investors with Canadian entrepreneurs.  While not restricted to larger issuers, the new crowdfunding regulations are aimed at small and medium-sized...