Aligning Entrepreneurs with Customer Needs

I want to talk about a very simple idea, but one that plagues the success of entrepreneurs the world over and inhibits their ability to successfully commercialize ideas. It is based on this one premise, “Entrepreneurs love to talk about their solution, but hate to...

Simplify – and Increase Sales

I don’t know which activity has more possible solutions available, those promising miracle cures to lose weight or miracle cures to increase business sales. Now I don’t promise any expertise on weight loss, but I did learn a long time ago that everything you do in...

A Challenge for the Market Maker

One taste of maple syrup immediately launches some of my best memories. I’ve always enjoyed it – whether it’s sitting down to a big plate of pancakes dripping with it or hiking through late winter forest snow with my grandfather and drinking the sweet sap directly...

Catching Out The Business Cheaters

As I sit here on Thanksgiving weekend, I am reflecting on the opportunities that sometimes come along to enrich ourselves at the expense of others. The coming months and years will no doubt provide a massive number of scholarly case studies and classroom lectures at...