The pandemic is presenting all organizations, large and small, with a unique and complex blend of risk and opportunity. For small to medium businesses, the impact is particularly acute – we’re living at the extremes, where we’re either facing unprecedented demand that is hard to support (and may not continue) or a meaningful downturn.
Traditional thinking would lead us to a focus on sustaining the business through the crisis. We at the Osborne Group believe there’s a unique opportunity to move beyond that thinking to make your business “durable” by pro-actively managing primary risk areas and fully exploring the opportunities that are emerging.
In that context, we’re excited to present the focus of our webinar series.
COVID-19: Crisis or Opportunity? Tactics to build a more durable business
In four parts, our experts will walk you through the Durable Business Model, which outlines specific and practical tactics to overcome recent challenges.
You’ll come away from this series with an understanding of your overall “COVID Factor” and the areas that will help you build a durable business – one that does more than just sustain itself during the crisis and is ready for the growth potential that will follow.
Find further details, registration links and highlights of past sessions below.
Session 1 – Cash Flow
Speakers: Richard Onley, Ken Goodwin, Jeffrey Roy
The one pillar of commerce that is universally understood is cash flow. To keep your business healthy and growing you need a constant flow of cash. COVID has threatened this flow, unlike any crisis we have seen in our generation. In this webinar, we will help you better understand cash flow, how to improve it and, most importantly, how to protect it.
Session 2 – Resource Management
Speakers: Peter Keating, Margaret Bawden
Are resources being managed effectively and efficiently in your operations? In this webinar, we will explore the importance of putting a strategic focus on your operations in this time of COVID-19 to ensure you are getting the maximum benefit from the resources you have in place. We will help clarify how to assess your operations and find those opportunities that can help build a more durable business to weather the current storm and the next one.
Session 3 – People
Speakers: Michael Dick, Jane Farris
Is Covid-19 impacting the level of employee engagement within your organization? Attend and learn about best practices to assess your organization’s level of engagement and address performance issues that will improve your business’ results. Jane Lavelle Farris and Michael Dick, two of Osborne’s HR Principals, will share their experience in working with several organizations on critical engagement initiatives that turned crises into opportunities.
Session 4 – Customer
Speakers: Neil Cooper, Joel Peters
Has my market fundamentally changed (good or bad)? How do I retain the customers I have or attract new ones? How do I reach the right people? Do I have the right Go-To-Market model for the new virtual sales world? How do I adapt the Customer Experience?