Uncertainty can be paralyzing. Whether it’s economic instability, industry disruption, or internal organizational change, the instinct to pause and wait for clarity is common. But in business, doing nothing is rarely a neutral act — it’s often a decision in itself, and generally not a good one.

When leaders freeze in the face of uncertainty, they risk missing opportunities, losing momentum, and falling behind competitors who are willing to act. Inaction can erode team morale, stall innovation, and create a vacuum where confusion thrives. The truth is, uncertainty demands movement, and thoughtful, incremental action.

The Power of Bite-Sized Decisions

One way to navigate uncertainty is by breaking down big decisions into smaller, manageable steps. This approach reduces risk while maintaining progress. Instead of overhauling your entire strategy, test a pilot program. Rather than launching a new product line, start with a limited release. These bite-sized decisions allow you to learn, adapt, and iterate without committing to irreversible paths.

This method also builds confidence. Each small win reinforces your team’s ability to act decisively, even when the future isn’t fully clear. It creates a culture of resilience and responsiveness, key traits for thriving in volatile environments.

Don’t Go It Alone: Use Support Systems

Another mistake during uncertain times is trying to solve everything internally. Leaders often feel they need to have all the answers, but that’s rarely realistic. This is where external support, like consultants, can be invaluable. Outside advisors bring fresh perspectives, specialized expertise, and objective analysis. They can help you assess risks, identify opportunities, and develop strategies tailored to your unique challenges. Whether it’s financial modeling, operational efficiency, or market research, consultants offer tools and insights that can accelerate decision-making and reduce blind spots.

Moreover, engaging external support signals to your team and stakeholders that you’re proactive and committed to navigating uncertainty with intention. It’s not a sign of weakness; it’s a strategic move.

Action Builds Clarity

The irony of uncertainty is that clarity often comes after action, not before. By taking steps, however small, you generate data, feedback, and momentum. You learn what works and what doesn’t. You discover new paths and refine your direction. In contrast, waiting for perfect clarity can lead to stagnation and missed chances.

As we face uncertain times, resist the urge to do nothing. Break down your challenges into bite-sized decisions. Seek out expert support. And remember progress doesn’t require certainty, it requires courage, curiosity, and a willingness to move forward.

To lead with purpose, contact Michelle Coombs.